Saturday, April 6, 2013


Effect of Mass Media on American Lifestyles

I have already established the fact that mass media is a significant aspect of the American culture and has an immense effect in many areas that define the ‘American’ way of life. We as Americans (young, middle aged, or elderly) have most likely been heavily influenced by some element of mass media throughout our lifetimes. This point leads me to the next claim that I would like to make, which is that mass media shapes many of Americans’ lifestyles today. I believe this claim is justified because most Americans use some sort of mass media to send, receive, or find out new information.

As an example, we could use e-mail or texting, two technological forms of mass media which involve the same concepts. A vast majority of the world uses text messaging and e-mail as a result of human beings discovering ways to develop innovative technology, enabling us to transfer important information more effectively and easily. Hickman (n.d.) states, “Communicating internationally has never been easier. Thanks to new media platforms, we can have a video conversation with a loved one who is 10,000 miles away or keep up-to-date on the stock market with our cell phones (p. 2). The internet can also improve our health or save our lives. Your doctor may send an X-ray or MRI to another doctor in India or China for a second opinion and have it within hours (p. 2).” Hickman (n.d) provides concrete details in relation to the influence of mass media and media globalization on our lifestyles and how these ingenious features structure the lives of the American people. As stated previously, we live in a society where we desire immediate action and rapid responses. Those with occupations in the corporate world use various forms of mass media to fulfill their duties. The mass media industry alone employs a great number of individuals across the U.S.  

Mass media does indeed have a powerful effect on the lifestyles of Americans. Celebrities, public figures, and other well-known members of American society know that they have to be extremely cautious in regards to every action taken and every word spoken because they know that the press is diligently observing everything that occurs within the United States. Also, the mass media available now is depended upon by many Americans, and our lives may be shaped based upon the types of mass media that have a tremendous effect on our daily activities.

Reference

Hickman, M. The effects of media globalization. Retrieved from www.radford.edu.